Life is about Mobiles...

Worked on yet another ad campaign yesterday - this time talking about the place of mobile phones in our lives. The day started slightly comatose, as the car came at 4am to take me down to CNN for a 06:15 interview... but then we proceeded happily through BBC Asian network, BBC Technology and numerous other radio stations until well into the afternoon. Great fun!

The whole event was centred round a new study by the LSE in conjunction with The Carphone Warehouse - 5000 people interviewed in 5 European countries. The results made interesting reading for we Brits. We are (surprisingly) more likely to send erotic mateial by phone than any nationality other than the Swedes. We are (unsurprisingly) more likely to feel rejected if our phone doesn't ring than any other nationality than the Spanish. We also lie a lot by phone (though not as much as the French, mon Dieu) ...

The radios gobbled it up. They were particularly interested in the flirting, cheating and dumping that goes on by virtue of the new technology - which was excellent, because that's my area of expertise. I variously quoted, commented - and flirted - with presenters all round the country on the topic. It was a great campaign to do, sensible, well researched and adding to our understanding. What's not to like...

And, of course, life imitates advertising. In between the interviews, like a series of illustrative cameos to my voiceover, I kept seeing... the early morning taxi driver... the BBC technician... the nice lady from the recording studios... the ops room operator...and of course, all four of the clients I was working for... tapping, talking, listening and smiling - into their mobiles...