Tuesday, August 14, 2007

Making the world a happy bunny

No, I admit it, not my headline but the current hook for the latest in neat campaigns to sell sex toys.

As you probably know, new recycling regs mean that all electrical equipment must be disposed of at a "designated electrical waste collection centre". Which is fine if your throw-out is a toaster, a cooker or a hairdryer. But not so good if what you're taking to the tip is a collection of vibrators.

Bad enough to see the smirk on the face of the Customs official as they rifle through your carry on-luggage and find a rampant rabbit (who, me, talking from personal experience... nooooo!) But to have to produce and then dispose of said sex toys at your local disposal centre? Not a good idea.

Now sex toy website Love Honey has launched an "amnesty" campaign to make the whole thing easier. You send them your vibrator. They recycle it. They donate £1 to charity. They send you a new vibrator for half price.

I'm not on Love Honey's payroll, but I do approve. Good idea, well marketed, subtly pushes the safe sex message and very green. What's not to like?

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