The big news on Joy of sex for today is that the antipodean campaign has kicked off. The nice lady from Hodder in Australia has started lining up interviews already for the October 1st launch: so Sydney Morning Herald yesterday, News.com today and an increasing number of radio interviews lined up for the near future.
Yesterday, I also did an interview for the Times on the latest piece of research suggesting that men might be genetically programmed to be unfaithful. I have no problem with the research - very respectably done by the Karolinska Institute in Stockholm.
What I got a little heated about was the suggestion put forward in some quarters that a genetic tendency equals an excuse. There may be sound reasons for men (and women, let's not forget) to spread their genes around, but actioning that in today's society is dictated far more by upbringing, personality and personal ethics than by a genetic imperative.
Parallel to this, you may have noticed, has been launched a book by one Gary Neuman who claims that if a man strays, it's the woman's fault. Again, excuse me? Yes, women need to work hard to make sure that relationships are healthy and happy - but so do men. And once again, however miserable a partnership, infidelity is an option not an inevitability. You do have a choice here.
As Alex Comfort originally said in Joy of Sex, and I retained in the update, "we have to find our own fidelities."
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